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When constructing a brand, you have to thoughtful of every aspect of information which is presented to the consumers to ensure a successful iteration of the brand. We developed a brand color palate from which we assigned a color for each of SeekMii activities. This was was inspired from a multitude of tests that scientifically-define the "SeekMii" colors. When we paired this with a refined logotype and thoughtful photography, the brand really started to come together.
One of the biggest hurdles we faced while creating SeekMii, was the integration with of real-time navigation when following a route. We were finally able to find the source of the issue, configure it correctly and ensure a smooth flowing navigation screen.
When implementing some of the functionality in regards to SeekMii, we completed some fine tuning on the back end to allow for integration over multiple platforms.
While the Happify mobile app was only created after the rebranding, Happify’s pre-existing website still needed to be realigned to match the new look. We leveraged the new color scheme, font, and updated design language to launch a refreshed, cleaner, clearer website.
Large, bold panels made for a highly approachable interface. A clean, dark look and feel allows users to quickly and easily navigate the SeekMii app features on their mobile devices.