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Cogniter Blog

Musings on design, development, and digital marketing

Why Your Website’s First 5 Seconds Matter (And How to Fix It)

THURSDAY, SEPTEMBER 25, 2025

When someone lands on your website, they form an impression almost immediately—within mere seconds. That brief moment can determine whether they stay to explore or leave forever. For business owners and startup founders, losing visitors at this stage means lost leads, lost potential clients, and wasted marketing investment.
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Why Your Website Should Be Mobile-First, Not Just Mobile-Friendly

FRIDAY, SEPTEMBER 19, 2025

More than half of the people visiting websites today do so using their mobile devices. If your website only works decently on a phone—without being crafted with mobile users in mind—you may be losing customers, leads, and search visibility. Many business owners believe “mobile-friendly” is sufficient. But it is no longer enough.
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Email Marketing Strategies for Small & Mid-Size Businesses That Deliver Results

MONDAY, SEPTEMBER 08, 2025

Email marketing remains one of the most cost-effective tools available to small and mid-size business owners. With returns as high as $36 for every $1 spent—an astounding 3600% ROI, it’s clear why businesses rely on this channel.
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How Great UX Design Increases Sales and Lowers Customer Support Costs

THURSDAY, AUGUST 28, 2025

Business owners and startup founders, if you’ve ever dismissed UX design as just “making a site look pretty,” it’s time to rethink that. Exceptional UX design—grounded in usability, intuition, and satisfaction—actually drives revenue while easing the burden on your support team. When your customers find what they need with ease, they convert more often and don’t call support as much. This isn’t abstract theory; the impact is tangible.
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