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Musings on design, development, and digital marketing

How Great UX Design Increases Sales and Lowers Customer Support Costs

THURSDAY, AUGUST 28, 2025

Business owners and startup founders, if you’ve ever dismissed UX design as just “making a site look pretty,” it’s time to rethink that. Exceptional UX design—grounded in usability, intuition, and satisfaction—actually drives revenue while easing the burden on your support team. When your customers find what they need with ease, they convert more often and don’t call support as much. This isn’t abstract theory; the impact is tangible.
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When Should a Business Invest in a Mobile App?

FRIDAY, AUGUST 22, 2025

Every startup and business owner at some point ponders: is developing a mobile app worth the investment? With global app downloads expected to exceed 300 billion in 2025 and mobile apps generating over $935 billion in revenue in 2024(Statista), the opportunity is massive. But high potential doesn’t automatically translate into smart spending. A poorly timed or poorly executed app can drain resources with little return.
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PPC vs SEO: Which Delivers Faster ROI & When to Use Both

WEDNESDAY, AUGUST 13, 2025

If you're a business owner or startup founder trying to grow your company online, you’ve likely asked yourself: “Should I invest in SEO or run ads through PPC?” It’s a valid question and one that impacts your budget, strategy, and bottom line
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Custom Web Development vs. Templates: Which Is Right for Your Business?

FRIDAY, AUGUST 01, 2025

In today’s digital world, your website is often the first impression potential customers get. Whether you run a local service company, an eCommerce store, or a SaaS startup, your website needs to perform, build trust, and generate leads.
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