Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024.
This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.
Benefits of Advertising on Rumble
Rumble provides several unique benefits for brands looking to advertise in 2024 compared to other mainstream platforms like YouTube or Facebook. As a newer platform, Rumble has much less advertising competition. According to Rumble's ad portal, "your ads perform around 40% better in terms of click-through rate and cost-per-view than other video platforms." This results in better ad performance for lower costs (https://ads.rumble.com/l/advertisers).
Rumble has a highly engaged, niche audience interested in conservative and independent media content. This targeted user base presents an opportunity to reach potential customers who may need help finding on other platforms. Advertisers can use Rumble's contextual targeting options to put their brand in front of relevant audience segments. Rumble's niche audience means advertisers can precisely target users, which improves ROI.
In addition to lower costs, Rumble offers innovative ad formats not found on other platforms. These include video overlays, post-roll videos, and banner ads tailored to Rumble's video-centric audience. Advertisers can take advantage of these new options to drive better results.
Setting Up Rumble Ads
The first step to advertising on Rumble is creating an ad account. This is done by going to Rumble's ad dashboard and signing up with an existing account or creating a new one. The sign-up process is quick and easy.
Once signed up, advertisers can access Rumble's auction-based pricing model. This means ad placement on videos is determined by an auction system, where advertisers bid on placement, and the highest bidder wins. Initial minimum bids start very low, at just $0.005 per view, making Rumble ads very affordable to test out.
Rumble bills advertisers monthly once campaign budgets are set. Payments can be made via credit card, PayPal, wire transfer, or crypto. There are also options for inserting third-party ad tags if buying Rumble ads programmatically.
With an ad account created, billing details added, and a starting budget defined, brands are ready to set up their first video ad campaign on Rumble's platform.
Rumble's Ad Formats
Rumble offers several effective ad formats to help brands reach their target audiences.
Display ads
Rumble display ads show up on the site sidebar or between video content. Popular options include:
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Desktop sidebar ads (336x280 pixels)
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Mobile bottom-of-the-page ads (336x280 pixels)
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Mobile under video ads (336x280 pixels) (Premium mobile under video ads are 336x280 as well)
Display ads help increase brand awareness through repeat impressions as users browse Rumble.
Video ads
Pre-roll, mid-roll, and post-roll video ads play before, during, or after Rumble videos. Video ads help brands:
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Maximize reach across Rumble's engaged user base
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Showcase products/services to targeted audiences
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Increase ad recall through the power of sight, sound, and motion
For all ad types, Rumble recommends creative that is high-quality, non-disruptive, and optimized for mobile. Ad content should avoid violence, profanity, shocking imagery, etc. Following Rumble's ad spec requirements produces the best results.
Rumble Ads Targeting Options
One of the crucial benefits of Rumble's ad platform is that it allows you to aim for your ads to a particular audience. However, Rumble offers advertisers an opportunity to target ads on these grounds:
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Interest targeting: You can select users based on interests and the types of videos they watch on Rumble. For example, you can target sports fans or people who own pets. In turn, this will ensure that your ads are displayed to people who are more likely to interact.
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Geographic targeting: You can choose specific countries, states, and cities. This is good for local businesses or brands wishing to concentrate on specific markets.
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Contextual targeting: Your ads can appear alongside specific video content or channels. So your ad shows up next to relevant videos.
In addition, options like device targeting, frequency capping, and more allow you to hone in on exactly who sees your ads. It's important to start with broader targeting, then optimize towards conversions and video completion rates to refine your targeting for the best results. The Rumble ads guide recommends A/B testing different targeting criteria.
Rumble's relatively small but engaged user base also means less competition in the ad auction, making it easier to target your niche. Overall, Rumble provides robust targeting capabilities to reach your target audience while avoiding wasting spend on irrelevant placements.
Creating Engaging Video Content for Rumble
When creating branded video content for Rumble, optimizing your videos based on insights into the platform's audience and algorithm is important. According to a survey from Quora, Rumble's audience tends to respond best to videos on topics like comedy, commentary, politics, and current events.
Some best practices for creating engaging Rumble video content include:
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Keep videos between 30 seconds and 5 minutes long. Rumble data shows higher completion rates for videos under 5 minutes.
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Use attention-grabbing introductions, such as surprising statistics or compelling questions. According to a guide on GrooveHQ, starting with a strong hook keeps viewers watching.
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Inject your brand's personality into the style and tone. Rumble users respond well to authentic, fun, and sometimes irreverent content.
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Include clear calls to action to drive traffic to your site, promote products, or collect email addresses.
Tailoring your video content and creative approach to resonate with Rumble's engaged user base can help maximize viewership and brand awareness on the platform.
Rumble Ad Pricing
According to Ignite45, average Rumble ad CPMs (cost per 1,000 impressions) are around $6.4 for video ads and $0.56 for display ads. However, pricing varies significantly based on targeting, ad position, and current demand.
Minimum ad spends on Rumble are around $250 for video campaigns. This makes the platform accessible even for smaller businesses and creators.
Rumble's CPMs are far lower for equivalent targeting and placement compared to YouTube. YouTube Tend to range from $10-30. Rumble also has lower minimums than Facebook video ads, starting at $500 daily.
Rumble provides a cost-effective way for brands to reach an engaged audience. The lower competition keeps rates affordable compared to more saturated platforms.
Measuring Campaign Performance
Rumble gives advertisers robust analytics to track and optimize their video ad campaigns. Key metrics include views, completion rates, engagements, clicks, conversions, and more. Rumble's analytics dashboard allows detailed tracking of video performance.
Advertisers can see real-time data on views, drop-offs, total watch time, and engagement actions like likes, comments, and shares. Geo-tracking shows which geographic regions are driving the most views and engagement. There are also metrics for click-through rates on call-to-action overlays and Skip Ad button usage.
Brands can optimize their video ads on Rumble by closely monitoring metrics like completion rates and drop-offs. Shorter videos that quickly convey value tend to perform better. Dynamic 15-second mid-roll ads also have high viewing rates. A/B testing different video styles and lengths is key.
Beyond views, clicks and conversions are the ultimate measures of campaign success. Rumble lets advertisers track clicks on customizable end cards and overlays to external sites or landing pages. Integrating third-party analytics provides visibility into downstream conversions and ROI.
Optimizing conversions involves refining targeting over time, improving video creative, and directing traffic to high-performing landing pages. With Rumble's metrics and iterative testing, brands can unlock the platform's full potential for driving business results.
Rumble Ad Case Studies
Rumble has seen excellent results from innovative brands running video ad campaigns on the platform. According to a case study from Rumble, push notification video ads led to a 78% increase in conversions for an ecommerce merchant. The interactive video ads grabbed attention and made it easy for viewers to take action.
Another success story is from a major CPG brand that ran multiple video campaigns on Rumble with strong video completion rates. They spotlighted helpful tutorials and user-generated reviews, resulting in increased product sales. The engaging video content was aligned with Rumble's audience interests.
As per NeoReach, a global beauty brand generated a 3.2% click-through rate on Rumble video ads, outpacing benchmarks; their video focused on consumer reviews and product demonstrations. The campaign was highly targeted using Rumble's interest-based options.
Rumble also shared a case study of a major auto brand that ran multiple video campaigns leading up to new vehicle releases. Their videos spotlighted key features, test drives, and reviews. Rumble's transparent pricing model enabled them to optimize budgets across campaigns.
These success stories demonstrate how brands can leverage Rumble's engaged user base and video ad formats to achieve branding and performance marketing goals.
The Future of Rumble Ads
Rumble is poised for massive growth in 2024 and beyond as a premier video ad marketing platform. According to a Reuters report, Rumble will launch its own ad platform in early 2023 with Trump's Truth Social among its initial partners. With Trump's huge following, this will likely drive significant early traction and awareness.
Rumble aims to reach 1 billion monthly active users by 2028, up from around 80 million monthly users today. The company has aggressive growth plans, recently raising $500 million and acquiring Locals.com to boost its creator ecosystem. If Rumble can continue expanding its user base rapidly, it will offer brands access to a highly engaged next-gen audience largely underserved by platforms like YouTube.
As reported by The Atlantic, Rumble could emerge as a leading alternative in the social media landscape, given its free speech positioning, which is attractive to right-leaning users. This first-mover advantage in a growing niche positions the Rumble exceptionally well for the future. Brands that embrace Rumble early can establish their presence on what may become the go-to video platform for millions of users in the coming years.
With its brand-safe environment, flexible pricing, and potential to hyper-target niche audiences, Rumble presents an exciting new video ad horizon. Savvy brands should keep a close eye on Rumble's growth and consider testing the platform in 2023 to prepare for what could be a major ad disruptor in 2024 and beyond.
