TUESDAY,
OCTOBER 09, 2018
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Content marketing inevitably requires a strategic approach or a plan in order to be successful. The fact that relevant content is so crucial in different marketing tactics and for customer experience, it requires a more coordinated, planned and collaborative approach than many businesses have
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Posted By
Admin
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THURSDAY,
FEBRUARY 09, 2017
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When it comes to outsourcing content creation to India, almost everyone has a horror story to share; sloppy grammar, non-persuasive writing, foreign idioms, incorrect jargon, or a finished piece that just does not sound like the voice of your business. The list can be long and easily convince a business owner to hire only native writers or move content production in-house. Neither is panacea.
Hiring native writers can solve language issues but it will still be difficult to find someone who can write like you would. Any writer, native or not, will take time to learn the lingo of your trade and adopt your voice. In-house content writing can solve quality problems arising out of poor knowledge of your business but it can be prohibitively expensive. Not to mention the HR issues that arise from hiring and retaining talent.
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Posted By
Chetan
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