Job Details

Skills

• 🚀 We’re Hiring: PPC Strategist (IT/Digital Marketing Focus)

  📍 Location: Chandigarh, India (On-site/Hybrid)
  🕒 Experience: 3+ Years Preferred
  📩 Apply Now: Click here to apply

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  Do you live and breathe Google Ads, keyword strategy, and performance analytics?
  We're looking for a results-driven PPC Expert to lead high-impact campaigns across search, display, video, and social channels — tailored specifically for the IT and digital marketing landscape.

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  🔍 Key Focus Areas:

  1️⃣ Keyword Research & Campaign Planning

  • Use SEMrush, Ahrefs & Google Keyword Planner to find high-intent keywords

  • Map search intent (transactional, commercial) to keywords

  • Prioritize long-tail and competitor-gap keywords

  2️⃣ Ad Copywriting & Creative Testing

  • Craft compelling headlines, descriptions, and CTAs

  • Launch A/B tests to improve CTR and Quality Score

  • Set up dynamic search ads and leverage ad extensions

  3️⃣ Landing Page Optimization (LPO)

  • Partner with devs/designers to create conversion-friendly pages

  • A/B test layouts, content, and CTAs for higher engagement

  • Ensure ad-to-landing-page message match

  4️⃣ Bidding & Budgeting

  • Run Smart Bidding (CPA, ROAS) + Manual Bid Tuning

  • Optimize across devices, audiences, and geos

  • Budget smartly based on performance data

  5️⃣ Diverse Campaign Execution

  • Search Ads, Shopping, Display, YouTube, Remarketing

  • Social PPC on Facebook, LinkedIn, Instagram, Twitter

  • Manage product feeds and audience lists across platforms

  6️⃣ Analytics, Reporting & Attribution

  • Implement GTM, GA4, and conversion pixels

  • Build Data Studio dashboards for clear insights

  • Analyze multi-touch attribution for smarter scaling

  7️⃣ Continuous Optimization & Scaling

  • Perform campaign audits and negative keyword pruning

  • Scale high-performing campaigns across new regions/audiences

  • Optimize based on device, location, and user behavior

  8️⃣ Stay Ahead of the Curve

  • Keep up with Google Ads updates, policy changes, AI tools

  • Experiment with Performance Max, AI-based targeting, and automation

  • Collaborate across teams (design, content, dev) for holistic success

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  💼 Who Should Apply?

  ✔ You’ve run multi-platform PPC campaigns with tangible results
  ✔ You’re fluent in the language of ROAS, Quality Score, CTR, CPA
  ✔ You understand the nuances of IT/B2B/B2C digital campaigns
  ✔ You can back up decisions with data and performance insights

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  💡 Why Join Us?

  ✅ Get hands-on with cutting-edge PPC tools and strategies
  ✅ Collaborate with an expert team in a fast-growing environment
  ✅ Make your mark across diverse clients and verticals
  ✅ Learn, grow, and help drive measurable impact

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  📬 Apply Now: Submit your application here