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Pokemon Go Its Rise and the Beginning of the Fall

MONDAY, SEPTEMBER 05, 2016

When we decided to cover Pokémon Go in a future blog around July 15, the game was taking the world by storm. Within a month of its launch it had garnered between 100 and 160 million (different methodologies produce different numbers) downloads – raking in US $40 million in consumer spend across both app stores.
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