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Google Analytics 4 (GA4): The Definitive Guide

FRIDAY, FEBRUARY 09, 2024

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, first released in October 2020. It represents a major upgrade over Universal Analytics (UA), Google's previous analytics system. There are several key reasons why GA4 is worth adopting. Migrating to GA4 allows you to take advantage of these new capabilities for enhanced analytics and measurement. The focus on customer journeys, machine learning, and real-time data enables deeper analysis and immediately actionable insights.
Posted By Pawan
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