FRIDAY,
AUGUST 02, 2024
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Programmatic advertising refers to the use of software platforms and algorithms to automate the process of buying and selling digital advertising space. It involves real-time bidding (RTB), which helps purchase ad inventory across multiple channels and networks. Programmatic advertising enables advertisers to target specific audiences using data such as demographics, interests, behaviors, or browsing patterns. Additionally, it allows publishers to maximize their revenues by selling their ad inventories more efficiently.
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Posted By
Pawan
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FRIDAY,
MARCH 22, 2024
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Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024. This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.
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Posted By
Pawan
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FRIDAY,
FEBRUARY 09, 2024
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Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, first released in October 2020. It represents a major upgrade over Universal Analytics (UA), Google's previous analytics system. There are several key reasons why GA4 is worth adopting.
Migrating to GA4 allows you to take advantage of these new capabilities for enhanced analytics and measurement. The focus on customer journeys, machine learning, and real-time data enables deeper analysis and immediately actionable insights.
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Posted By
Pawan
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FRIDAY,
FEBRUARY 02, 2024
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The internet has fundamentally changed how businesses operate, and dental practices are no exception. In 2022, 82% of people looked online for a local business, with 28% looking on social media. So having a strong digital marketing strategy is critical for any dentist looking to compete and grow their practice today. Digital marketing encompasses all of the online efforts you use to attract new patients, engage with existing ones, and build your brand. While traditional marketing like print ads and billboards still has its place, going digital opens up new avenues for reaching local customers where they already spend time online.
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Posted By
Pawan
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