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Types Of Programmatic Advertising: The Ultimate Guide

FRIDAY, AUGUST 02, 2024

Programmatic advertising refers to the use of software platforms and algorithms to automate the process of buying and selling digital advertising space. It involves real-time bidding (RTB), which helps purchase ad inventory across multiple channels and networks. Programmatic advertising enables advertisers to target specific audiences using data such as demographics, interests, behaviors, or browsing patterns. Additionally, it allows publishers to maximize their revenues by selling their ad inventories more efficiently.
Posted By Pawan
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