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Google Analytics 4 (GA4): The Definitive Guide

FRIDAY, FEBRUARY 09, 2024

Google Analytics 4 (GA4) is the latest iteration of Google's analytics platform, first released in October 2020. It represents a major upgrade over Universal Analytics (UA), Google's previous analytics system. There are several key reasons why GA4 is worth adopting. Migrating to GA4 allows you to take advantage of these new capabilities for enhanced analytics and measurement. The focus on customer journeys, machine learning, and real-time data enables deeper analysis and immediately actionable insights.
Posted By Pawan
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3 Advanced Google Search Features for Webmasters

TUESDAY, APRIL 11, 2017

When it comes to technology, digital marketing in 2017 is lightyears ahead of traditional marketing. Google, Facebook, and other Silicon Valley companies have gathered so much data about consumers that—if you have access to the right tools—you can easily promote colour books to new parents, market flagship smartphones to high-flying executives, or find clients interested in your services right from your couch.
Posted By Chetan
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Four Google Analytics Reports You Need to Make a PPC Campaign Successful

SATURDAY, FEBRUARY 21, 2015

If you are an Internet marketeer and work in PPC, then you are most likely using Google Analytics. It is a powerful tool.
Posted By Annie
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