FRIDAY,
AUGUST 16, 2024
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In 2024, X (formerly Twitter) remains a key player in the digital advertising landscape. With its dynamic platform and real-time engagement opportunities, X offers businesses a unique edge in connecting with their audience. Whether you're looking to boost brand awareness or drive targeted traffic, X advertising delivers powerful results. Here's why it should be a crucial part of your social media marketing strategy this year.
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Posted By
Kajal
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FRIDAY,
AUGUST 02, 2024
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Programmatic advertising refers to the use of software platforms and algorithms to automate the process of buying and selling digital advertising space. It involves real-time bidding (RTB), which helps purchase ad inventory across multiple channels and networks. Programmatic advertising enables advertisers to target specific audiences using data such as demographics, interests, behaviors, or browsing patterns. Additionally, it allows publishers to maximize their revenues by selling their ad inventories more efficiently.
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Posted By
Pawan
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FRIDAY,
MARCH 22, 2024
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Rumble has emerged as a popular video platform, with over 15 million monthly active users as of early 2024. The site has seen rapid growth, with hours of video uploaded per day increasing 78% year over year. With its engaged user base hungry for video content, Rumble presents a major opportunity for brands looking to advertise and reach this audience in 2024. This guide will provide a comprehensive, step-by-step walkthrough of creating, targeting, optimizing, and measuring ad campaigns on Rumble in 2024. By the end of this guide, you'll have the necessary information to incorporate Rumble's growing platform into your digital marketing strategy, which has huge potential for driving brand awareness, engagement, and sales with video ads in 2024.
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Posted By
Pawan
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WEDNESDAY,
MARCH 06, 2024
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In the digital marketing mix, Pay-Per-Click advertising is one of the fundamental pillars. According to Statista, in 2024, the global digital advertising market is expected to reach $740.3 billion, with search advertising being the largest at $190.5 billion. Over 50% of all clicks on Google search results pages are now from PPC. With many businesses appreciating the power of PPC, there is high-level competition. To keep ahead by 2024, businesses must exploit these features and targeting options. By using these overlooked PPC targeting options, businesses can get ahead of competitors and make it easier to maximize their campaign success rates.
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Posted By
Pawan
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