Job Details

Skills

• PPC Strategy & Execution Framework (IT/Digital Marketing Focus)
   
  1. Keyword Research & Campaign Planning
  Leverage Paid Tools: Utilize platforms like Google Ads Keyword Planner, SEMrush, and Ahrefs to identify high-intent, high-ROI keywords for search, display, shopping, and video campaigns.
   
  Search Intent Mapping: Align keyword targeting with user intent (commercial, transactional, navigational) to ensure higher ad relevance and improved Quality Scores.
   
  Long-Tail Focus: Prioritize long-tail and niche keywords to lower CPC, increase ad relevance, and boost conversion rates.
   
  Competitor Benchmarking: Analyze competitor bidding strategies to find keyword gaps and refine ad positioning.
   
  2. Ad Copywriting & On-Ad Optimization
  Compelling Ad Creatives: Write high-performing ad copy (headlines, descriptions, extensions) that drive clicks while meeting platform character limits and policies.
   
  A/B Testing: Run split tests on ad variations (messaging, CTA, tone) to improve CTR and drive campaign efficiency.
   
  Ad Extensions: Leverage site link, callout, structured snippet, and call extensions to improve ad visibility and engagement.
   
  Dynamic Ads: Set up responsive search ads and dynamic keyword insertion for personalized, scalable ad experiences.
   
  3. Landing Page Optimization (LPO)
  Conversion-Focused Design: Collaborate with design/dev teams to build PPC-optimized landing pages with fast load times, mobile responsiveness, and clear CTAs.
   
  A/B Testing for UX/UI: Conduct regular tests on page layout, content flow, and form design to boost on-page conversions.
   
  Relevancy & Continuity: Ensure message match between ads and landing pages to maintain Quality Score and reduce bounce rates.
   
  4. Bidding Strategy & Budget Management
  Smart Bidding Techniques: Utilize automated bidding (Target CPA, ROAS, Maximize Conversions) based on campaign goals and historical data.
   
  Manual Bid Optimization: Apply manual adjustments at the keyword, device, demographic, and location level to maximize ROI.
   
  Budget Allocation: Strategically distribute budgets across campaigns, ad groups, and platforms based on performance insights and business objectives.
   
  5. Campaign Types & Platform Expertise
  Search Campaigns: Run high-intent keyword-targeted campaigns on Google and Bing Ads for lead generation and ecommerce.
   
  Display & Remarketing: Build custom audience lists and launch visual ads across the Display Network for brand awareness and re-engagement.
   
  Shopping Ads: Manage Google Merchant Center feed and create optimized shopping campaigns for ecommerce clients.
   
  Video & YouTube Ads: Launch and monitor in-stream and discovery ads for video marketing initiatives.
   
  Social PPC: Execute campaigns across Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads for B2C/B2B targeting.
   
  6. Tracking, Analytics & Reporting
  Conversion Tracking Setup: Implement and manage Google Tag Manager, Conversion Pixels, and Event Tracking for accurate campaign measurement.
   
  Goal-Focused Dashboards: Use Google Analytics, GA4, and Data Studio to create customized dashboards for clients/stakeholders.
   
  Performance Monitoring: Track key metrics such as CTR, CPC, CPA, ROAS, Impression Share, and Conversion Rates to optimize campaigns continuously.
   
  Attribution Analysis: Analyze multi-touch attribution models to understand the full customer journey and optimize spend accordingly.
   
  7. Continuous Optimization & Scaling
  Ongoing Campaign Audits: Perform regular audits to identify wasted spend, underperforming keywords, and ad fatigue.
   
  Negative Keyword Management: Continuously refine negative keyword lists to eliminate irrelevant traffic and reduce costs.
   
  Geo & Device Targeting: Adjust bids and messaging based on location, device type, and audience behavior insights.
   
  Campaign Scaling: Identify high-performing campaigns to scale budgets, replicate success across regions or platforms, and maximize revenue potential.
   
  8. Industry Trends & Compliance
  Platform Updates: Stay current with Google Ads policies, algorithm updates, privacy laws (GDPR, CCPA), and changes in ad formats.
   
  AI & Automation: Experiment with Performance Max, smart creatives, and AI-based targeting to drive smarter advertising decisions.
   
  Cross-Team Collaboration: Work closely with content, creative, and development teams to align messaging, creatives, and technical tracking
   
  How to Apply:
   
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